by David FigueroaMay 3, 2012
SiSi Shopping launches a bi-lingual television shopping program specifically targeting the fastest growing population segment in America and their 1.1 trillion dollars of spending power.
(Free-Press-Release.com) May 4, 2012 -- For immediate release: SiSi Shopping announced an agreement with TVC+Latino, a Los Angeles based National Latino Television Network to air its shopping show nationally starting in June. SiSi Shopping is the only television bi-lingual shopping program specifically targeting the fastest growing population segment in America and their 1.1 trillion dollars of spending power.
According to David Figueroa, Marketing VP of SiSi Shopping “ In a recent study, Latinos are 44% more likely to purchase products seen on television. This compares with 10% for all other ethnic groups combined. Also, In the past 5 years, the Latino population has grown more than the rest of the US population combined, so addressing the television shopping needs of this grown population is long overdue.”
Mr. Figueroa continued “Our first program airs in June, and we are in the final process of selecting products that will appear on the program. The format will be similar to HSN and QVC, with beneficial aspects for product owners over what other home shopping programs offer. The first show will be broadcast to 23 million households and over IPTV, so we expect a very good response.”
About SiSi Shopping
Si Si Shopping is the only bi-lingual shopping show, addressing the purchasing needs of the Latino community. Si Si Shopping is filmed at our studios in Southern Ca. For more information, please visit www.sisishopping.com
TVC+ Latino is the fastest growing Latino network in the United States providing a high quality, diverse mix of live programming, sports, and entertainment. TVC+Latino is broadcast to over 23 million homes.
News Source: http://www.free-press-release.com/news-sisi-shopping-announces-the-first-bi-lingual-television-shopping-program-targeting-the-latino-community-1336066165.html
Official Website: http://www.sisishopping.com
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