by Mamta KumariApril 27, 2012
CV-Library is recognised for their online growth, taking away the award for Innovative Online Mar-keting at the OnRec Awards 2012. Throughout 2011 90% of CV-Library’s marketing was online with a stron
CV-Library is recognised for their online growth, taking away the award for Innovative Online Mar-keting at the OnRec Awards 2012.
Throughout 2011 90% of CV-Library’s marketing was online with a strong focus on re-engaging with their users. Their new re-targeting strategy and growing presence across social media platforms has led to higher application rates and stronger brand awareness.
Managing Director of CV-Library, Lee Biggins: “We’re absolutely thrilled to have walked away with an award, we’ve been so close so many times and with the recent explosion of social media we’ve faced a lot of online challenges over the past 12 months. Our innovative marketing strategies concentrate on conversion and not just traffic and this is why we’re able to consistently provide our clients with the best candidates.
“The success of our online marketing efforts has led us to step into the unknown with our first ever multi-platform offline campaign; fingers crossed this is just as successful!” CV-Library’s affiliate net-work has been present since the job board was founded in 2000; it has been the backbone of all their traffic strategies and has grown at an exceptional rate in recent years. Taking on an Affiliate Manager in 2010 has led CV-Library to partner with and obtain more domains than ever before. They now work with over 100 key affiliates targeting industry specific professionals and giving recruiters’ vacancies comprehensive coverage across a large number of sectors. This month they are welcoming the first member of their internal SEO team to support both the Marketing and Development teams.
The OnRec Awards ceremony was held at The Grange St Paul’s in central London. Hundreds of recruiters from niche, generalist and supplier backgrounds were brought together to celebrate the success, growth and innovation within the recruitment sector. CV-Library was also a finalist for Innovative Offline Marketing and Best Candidate Service.
To read more: http://www.cv-library.co.uk/cgi-bin/press_releases.cgi
News Source: http://www.free-press-release.com/news-cv-library-wins-gold-for-innovation-1335535520.html
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