05/24/2013– 121 Customer Insight discuss key factors for maximising lead...

Appointment Setting & Lead generation is a useful marketing technique widely used to gain new business. There is need now even more than ever during the difficult economic climate and there is a growing number of agencies, throughout the UK, specialising in producing quality leads with the main aim of increasing B2B as well as B2C sales. Manchester based telemarketing company, one2one, perform a variety of Lead generation and Appointment setting campaigns on behalf of their clients, applying a tried and tested process when calling prospective leads.

COMMENTS

As one of the UK’s specialist niche Contact centres, one2one are happy to share a few of their own top-tips for successful lead generation a method which has been adapted and changed over the 6 years they have been operating to generate qualified leads for their client base.

Using their own UK based Call centres one2one specialise in sales pipeline lead generation, appointment setting and data cleansing. They realise that one of the keys to success is the close partnership they develop with their clients, and they work hard to get to know your prospects better than anyone else. This better understanding helps them to generate Leads and Appointments that will convert into genuine business for their clients. They have worked with many a Sales team and they have seen how unqualified leads or appointments which are difficult to convert will quickly de-motivate the sales teams to the Telemarketing companies’ leads.

The key to the one2one approach is available on their website; it gives an insight into their understanding of the information typically sought-after by clients. The key differentiator for one2one has to be their Lead management tracking software available as a bespoke solution. It follows the status of the Leads being generated by their telemarketing team. They give total transparency to all the leads generated and how their client’s sales team convert the leads and the key indicator to all clients is the all important ROI.

Commenting on the release, a spokesperson for one2one said today:

“Although lead generation isn’t a new marketing technique used for gaining new business, agencies like ours must adapt to the current climate and change our approach to how we generate new business for our clients.”

“We’ve therefore used our knowledge of data manipulation and enhancement alongside structured quality assessment and compliance with the target data & work with small focused groups of expert agents that are trained to understand you and your business.”

“With over 5 years experience of supplying qualified leads one2one can carry out your next campaign. Our reporting and feedback structures provide transparency and real time reporting so that you can make informed decisions about your campaign from start to finish”

Ultimately these tips should be used to gain a further understanding of how lead generation works.

Notes to Editor:

First established in 2006, 121 Customer Insight is based in Salford Quays, Manchester, with a very impressive client list of big-name brands such as Swinton Insurance and Hoseasons. 121 Customer Insight also work in technology, banking and accountancy sectors, delivering qualified B2B appointments and sales leads. The company has over 70 staff working at its three business operation sites in Manchester. They have no minimum commitment with new clients and always looking to explore new industries and how they can work with their clients to increase sales.