05/22/2013– How slow website performance can impact your marketing efforts

Western Australian online digital marketing specialist, Daiana Magalhaes said that having a slow loading website can severely impact the first impression a visitor gets about the site.

“You have about 2-3 seconds to gain a visitors interest before they give up on the site,” said Mrs. Magalhaes.

“This is for desktop or laptop users,” she said.

“For mobile users, they tend to be more forgiving.”

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Mrs. Magalhaes said that when measuring the effectiveness of your marketing campaign and the site download speed is a factor, the following four key metrics can be analysed:

1. high bounce rates
2. slower time to action
3. increased abandonment
4. fewer conversions

“A third party study from 2008 estimated that a one second delay in the page load time can result in a 7 per cent loss in conversions, 11 per cent fewer page views and a 16 per cent decrease in customer satisfaction.”

“Instant Online Presence checks the page download speed as one of the key metrics when analyzing the online presence for the business.”

Mrs. Magalhaes offers a standard one hour complimentary consultation to review the effectiveness of the online presence of a business.