by Sofia StanleyOctober 27, 2011
Consumers today are planning their shopping trips in ways that are different than in the past. No longer do they count on reading about sales in the newspaper...
October, 2011 - Consumers today are planning their shopping trips in ways that are different than in the past. No longer do they count on reading about sales in the newspaper or through advertisements received through the U.S. Postal Service. Instead, they are paying close attention to their mailboxes and computers. Successful businesses have learned to take advantage of this medium to reach their customers. Instead of sending letters in the mail, they are collecting customer's email addresses and reaching them quickly through email.
Email is much quicker using than the U.S. Postal Service. A large mass mailing can be constructed and designed through email, and then sent and be received by hundreds or thousands of customers within seconds of when it was sent. It can be automated using e-mail marketing software or websites such as http://www.whatcounts.com. Companies cannot reach their potential clients that quickly through the postal service. In addition, the company is saving money on shipping those advertisements. This makes it more cost efficient and eliminates the need to reduce the size of their marketing effort through email marketing services.
Email marketing permits the advertiser to be creative with his marketing approach. In the email he can include coupons for discounts off future purchases. Another email marketing campaign might include a special code which customers must bring into the store to redeem for either a discount or prize. This form of email marketing will get the customers into the store.
Reaching customers through email is also environmentally friendly, as it uses less paper than mailing marketing materials through the postal service. Reaching the customers quickly through email allows for frequent and creative marketing campaigns that are cost effective.
About What Counts:
We’re a market-leading email marketing company with innovative technology solutions and a dedicated professional services team to help you grow your bottom line whether it is driving direct revenue from emails, driving website traffic or delivering outstanding service.
For more information please visit http://www.whatcounts.com.
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News Source: http://www.free-press-release.com/news-email-marketing-services-reaching-your-customers-quickly-and-cost-efficiently-1319740248.html
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